Google Analytics offers a couple of features for conversion tracking. With the proper setup in place, you can virtually track anything. For instance:
- Tracking sales
- Landing page Opt-ins
- Views of a specific page
- The duration that a customer took before making a purchase from your E-commerce store
- Et cetera
When you access your Google Analytics dashboard, three options are available under the "Conversions" menu, basically:
3. Multi-Channel Funnels
Goals are used to specifically track many things that does not involve a purchase, For example, landing page opt-ins, whether or not a visitor viewed a specific page, or whether a file has been accessed for download.
Ecommerce funnels are normally used to keep track of sales. These funnels track a few things, such as where your buyers’ location, the ads that directed them to your website, et ectara.
Using multi-channel funnels, you can instead track traffic directed from several sources, in order to analyse how such said mechanism work in tandem to generate an opt in or sale.
Such analytics will show you the number of times you needed to engage with your website visitors before you may convert them. This information is useful especially if you have visitors from various traffic sources, and who have visited your website multiple times before making a purchasing decision.
You can also connect with your Adwords accounts together so the cost data from Adwords is shared with Analytics. This is especially so if you use Google Adwords for generating traffic.
You may make these funnels as simple or as complex as you deem fit for your online marketing endeavours. Of course, if you are just starting out, you may try less complicated goal funnels – and as your skill sets improve – move on to more complex tracking.
Google Tip#2: How To Maximise Google Keywords Tool To Improve Your Ads
You can use Google keywords tool to improve your ads ranking by fine-tuning relevant keywords that you use for your ads.
It is best to search for keywords that have the highest average cost per click, as much as your budget allow.
Google ads are shown on the right side of the search results page. For your ad to rank high on the results pages, you need to have your page search engine optimized. This enables you to get the most traffic to your intended website.
The Google keywords tool is simple and cost effective (it’s free) to utilize. And you can still use it even if you do not own an active AdWords account.
However, unless you have an AdWords account, access to the vitally important cost-per-click information would be unavailable. So, it is recommended that you register and sign in to Adwords (don’t worry, it’s free).
Opening an AdWords account means that you can begin to perform your keyword research by typing in a keyword or keyword phrase or the URL for your website into the text box. Click the AdWords button then enter the security Captcha then click the search button.
The tool will automatically show you a list of relevant terms you can analyze. Pay close attention to the column indicating the average CPC because this is where the money is. Do not choose any keyword that has an average CPC of less than $0.50. These keywords are not worth your time.
Keywords that have a CPC higher than $0.50 and a competition of less than 3.00 are the best. If you find a keyword that fits these criteria you can try to use it for your ad. However, you will still have to test the keywords’ performance. Start by picking a keyword and then write your ad. Test each ad, one at a time, for two weeks with a different keyword for every two week trial. Track the results and then try out another keyword for another two weeks.
This is a good way to find a niche as well. If you are into niche marketing, then you can analyze this keyword further to see if you can find out if a website is available. If there is a website available then you could turn around and buy the domain name. The all you have to do is put up a website and use that keyword to drive traffic to your new site.
If you already have a website and are just trying to drive traffic by placing an ad on Google then you must look at the Local and Global Monthly Search tabs to find out how many people search for that term every month. Obviously, the more people searching for that term the better. Effectively using the Google keywords tool can mean money in the bank for you.
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