Twitter is one of those excellent online tools you can use for establishing real time communication with your target audience. After all, users tend to expect companies to quickly respond to their requests. The ability to respond quickly to the request of your audience is what makes Twitter communication an essential part of your marketing strategy.
2. Look for tweets, people, and discussions which are related to your industry
After successfully filing up your profile with all the necessary details, the next step you should do is to look for industry related tweets, people, and discussions which you can follow. It is best if you go for relevant people and discussions rather than just blindly following anyone. This way, you are inviting yourself to a world where you get to discuss the same thoughts and ideas with several like-minded people.
3. Listen and contribute
Now that you've followed people who think the same as you, the next thing you should is to listen to their discussions. Other than just listening, it is also a good idea to contribute something to the discussion - that is, if you have something valuable which you can offer.
4. Start your own corporate blog
By establishing your corporate blog, you can establish yourself as thought leader on your particular industry. Start creating and writing about topics which your audience might be interested in. Don't forget to share your posts in Twitter and ask for feedback from your followers right after.
5. Create landing pages and offer Twitter exclusive content
One good means of keeping your Twitter audience is to offer them with an incentive, and one good means of doing so is creating landing pages which will provide them with valuable content upon subscription. But before doing so, make sure you have a plan in mind regarding the design of your landing page as well as the quality of your giveaway content.
6. Keep track of your progress
After you feel like everything's running smoothly, it's about time to keep track of your progress. This way, you will be able to determine whether your efforts are successful or not. This also allows you to know where you're currently at, as well as find out which points are you missing out on.
7. Improve your efforts, then repeat
Twitter marketing is an ongoing process after all, meaning you don't simply stop with your efforts after finding out your progress. If possible, improve your efforts and activities as much as you can then repeat the process over and over again.
While it might take a bit of time to become truly successful with your Twitter marketing campaign, being consistent with your efforts will surely bring you excellent results in the future.
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