This is not the argument. This is not where people disagree. Instead, people have all sorts of misconceptions regarding the costs of video marketing.
In fact, most people in the marketing field would agree that video marketing brings a lot of value to the table.
This is not the argument. This is not where people disagree. Instead, people have all sorts of misconceptions regarding the costs of video marketing.
They can see the benefits with no problem. What they’re unclear on is whether the costs would justify the benefit.
Maybe you’re trying to ride a bike. Maybe you’re trying to build a house or an addition.
Maybe you’re trying to do a painting or you’re trying to sculpt. I am almost guaranteeing that your first few attempts are not going to be all that good.
You probably already know this. Why should video marketing be any different? When people just jump in both feet because they got all excited about the benefits of video marketing, they might end up making rookie mistakes.
How come. They did not have proper guidance and that’s the good news here.
With the proper blueprint or coaching or video marketing consulting, you don’t have to commit those beginner mistakes.
Your stuff doesn’t have to look amateurish and basic. You can come up with something truly professional the first time around. In fact, it’s not uncommon for small businesses to get out of the gate with really high-quality videos that connect powerfully with their target audience members.
Their secret, there is no secret at all. They just read the right resources and allow these resources to guide them in producing one hard-hitting quality video after another. If they can do it, you can do it too.
One of the main reasons why a lot of people have this idea that video marketing has to cost a lot of money is the misconception that they have to produce Hollywood or Madison Avenue level videos.
Absolutely wrong. In fact, in certain niches, audiences respond favorably to very amateurish or very basic videos.
You really just have to know your niche. More specifically, you just have to know how to segment and break up your niche into little sub-markets. Put simply, the better you know your audience the more powerful your video can be and has nothing to do with how polished or smooth it is.
Instead it has everything to do with your video’s ability to communicate with your target audience members on a very human, personal, and emotional level.
These are the kind of videos that really champion your brand, but the levels beneath this kind of video are not as quality intensive.
You can use the software to crank out a video for supplemental marketing. You can use software for video that is intended to supplement or support your text content.
Obviously, the relationship with these different video levels goes a long way in reducing your overall cost. Keep the facts above in mind if you are still on the fence regarding video marketing.
It doesn't have to be expensive. It doesn’t have to cost a lot.
Try one or more of these ways to make money online:
1. Freelance your expertise
If your specialty lends itself to freelancing remotely, take advantage of your scheduling flexibility and begin seeking paid work online. If possible, ask your current employer or existing clients if they'd be comfortable allowing you to work from home.
* Careers that often work well with freelancing include writing and editing, consulting, marketing, transcription, medical coding, web/graphic designing, voiceover work, and programming.
* Find clients by optimizing your website for the search engines, contacting local businesses, applying for gigs on Craigslist, and applying for freelance job openings on bidding sites.
* Some of the most popular bidding sites for freelancers are Odesk.com, Elance.com, Guru.com, Rentacoder.com and getafreelancer.com.
Check us out at Fiverr!
* Affiliate marketing is all about doing your research before you begin trying to make money and most of your money will come by planting seeds. In this industry, "seeds" are affiliate links. The more affiliate links you have on the net, the more money you'll make.
* It can take months to see serious income as an affiliate marketer. It's common to earn just $10 for the first few months of your affiliate marketing career, and then all of a sudden to start earning $2,000, $4,000, or more per month.
* Essentially, being a virtual assistant is like being a freelancer. You can have multiple clients at once. Generally, the pay rate ranges from $10 per hour as an entry-level assistant, to about $40 per hour for highly experienced ones.
* Like most freelancers, you can also find virtual assistant jobs on freelance websites and Craigslist.
* The income for a blogger varies widely. You're paid by advertising revenue, rather than on a per project basis. Plus, you can make money from selling your products or the products of others for a commission through your blog and newsletter. Your income is directly correlated with your skills, efforts, and likeability.
* Keep your day job for at least a year. It takes a while to build up income in a blog. Some blogs can take two years or more to build up revenue that's equivalent to your current salary.
Find out more about making money from blogging here.
* To make money online by selling products, you must market your business diligently. Employ search engine optimization tactics, start a blog for your business, ensure that your website is easy to navigate, and embark on an advertising campaign to attract buyers.
While there are still many scams on the internet, a bit of legwork can help you find legitimate ways to make money from home. Seek forums for like-minded people online that can guide you in the right direction and help you steer clear of scams.
Remember that no legitimate work at home opportunity asks you to pay in advance to work for them. Above all, use discretion and proceed with caution.
Give the above opportunities a try for a legitimate way to put more cash in your pocket and more freedom into your schedule!
Finding a good product to sell when trying to earn passive income can be difficult, but it's important to your success.
There are literally thousands of products to choose from and the competition amongst sellers can be fierce. Finding a niche and product is the most difficult part of affiliate marketing.
* Think about what interests you. Is there a topic on which you'd consider yourself to be an expert?
* Since you'll be spending a lot of time on your niche, choose something you like that could also be profitable.
* A good niche will have multiple products available. Give your customers some choices. If you're selling diet products, give them several to choose from. You can link your websites together and create your own little community.
3. Think about the timeframe
Based on the level of competition, create a timeframe for success. Avoid picking something that requires more time and effort than you have.
4. Be concerned about the sales page.
Even a fantastic product is difficult to sell without a great sales page.
Though it's possible to create your own sales page, it's easier to send prospects to the one provided by the company that creates the product.
* Ask yourself if the page looks professional and makes you interested in owning the product yourself.
6. Does the product have staying power?
Some products morph over time. For instance, Apple releases a new iPhone every year or so.
A good passive income product won't require you to rebuild your marketing machine each year.
There are products that have been sold for many years in the exact same format.
* It's possible that those who visit your site are looking for information, rather than looking to make a purchase.
* Find a way to entice those who are coming to your site, but aren't clicking on your links. Choosing good products is the first step to becoming an effective affiliate marketer.
A good product makes it much easier to be successful. Find a popular niche and good products.
Before you know it,you'll be making a killing in the world of affiliate marketing.
Google Analytics offers a couple of features for conversion tracking. With the proper setup in place, you can virtually track anything. For instance:
- Tracking sales
- Landing page Opt-ins
- Views of a specific page
- The duration that a customer took before making a purchase from your E-commerce store
- Et cetera
When you access your Google Analytics dashboard, three options are available under the "Conversions" menu, basically:
3. Multi-Channel Funnels
Goals are used to specifically track many things that does not involve a purchase, For example, landing page opt-ins, whether or not a visitor viewed a specific page, or whether a file has been accessed for download.
Ecommerce funnels are normally used to keep track of sales. These funnels track a few things, such as where your buyers’ location, the ads that directed them to your website, et ectara.
Using multi-channel funnels, you can instead track traffic directed from several sources, in order to analyse how such said mechanism work in tandem to generate an opt in or sale.
Such analytics will show you the number of times you needed to engage with your website visitors before you may convert them. This information is useful especially if you have visitors from various traffic sources, and who have visited your website multiple times before making a purchasing decision.
You can also connect with your Adwords accounts together so the cost data from Adwords is shared with Analytics. This is especially so if you use Google Adwords for generating traffic.
You may make these funnels as simple or as complex as you deem fit for your online marketing endeavours. Of course, if you are just starting out, you may try less complicated goal funnels – and as your skill sets improve – move on to more complex tracking.
Google Tip#2: How To Maximise Google Keywords Tool To Improve Your Ads
You can use Google keywords tool to improve your ads ranking by fine-tuning relevant keywords that you use for your ads.
It is best to search for keywords that have the highest average cost per click, as much as your budget allow.
Google ads are shown on the right side of the search results page. For your ad to rank high on the results pages, you need to have your page search engine optimized. This enables you to get the most traffic to your intended website.
The Google keywords tool is simple and cost effective (it’s free) to utilize. And you can still use it even if you do not own an active AdWords account.
However, unless you have an AdWords account, access to the vitally important cost-per-click information would be unavailable. So, it is recommended that you register and sign in to Adwords (don’t worry, it’s free).
Opening an AdWords account means that you can begin to perform your keyword research by typing in a keyword or keyword phrase or the URL for your website into the text box. Click the AdWords button then enter the security Captcha then click the search button.
The tool will automatically show you a list of relevant terms you can analyze. Pay close attention to the column indicating the average CPC because this is where the money is. Do not choose any keyword that has an average CPC of less than $0.50. These keywords are not worth your time.
Keywords that have a CPC higher than $0.50 and a competition of less than 3.00 are the best. If you find a keyword that fits these criteria you can try to use it for your ad. However, you will still have to test the keywords’ performance. Start by picking a keyword and then write your ad. Test each ad, one at a time, for two weeks with a different keyword for every two week trial. Track the results and then try out another keyword for another two weeks.
This is a good way to find a niche as well. If you are into niche marketing, then you can analyze this keyword further to see if you can find out if a website is available. If there is a website available then you could turn around and buy the domain name. The all you have to do is put up a website and use that keyword to drive traffic to your new site.
If you already have a website and are just trying to drive traffic by placing an ad on Google then you must look at the Local and Global Monthly Search tabs to find out how many people search for that term every month. Obviously, the more people searching for that term the better. Effectively using the Google keywords tool can mean money in the bank for you.
As I learned with my big experiment site back in the day, it's far better to charge a small amount for a short trial, say one to three dollars for the first week.
You'll definitely sort those people out that are coming to you just because they can (so called tire kickers), and those that are coming to you because they’re serious about what your business has to offer.
I've got a real life story for you here.
A good friend of mine set up a site when we were in our early days on the scene. He had a pretty good product backed up by a multi level affiliate system, or a matrix of sorts.
Anyway, he started promoting and all was going well, until word started spreading around some of his affiliates about some guaranteed signups site, that sold signups to anything free, for a fee.
A real resource disaster case that one, because it rendered the pay plan almost useless. Make sure you do this one right and offer a trial for a small fee if your product permits. You could be looking at a similar costly situation otherwise.
Not sure how to go about getting leads, but still be making sales at the same time without interrupting your sales process? Not sure what to charge for your trial, or how you can even adapt a trial to your business in the first place?
We'll talk through these points here.
If you focus on offline advertising, write and rewrite your ads until you determine how to get the best response. If you market on safelists, make a list of the top 50, and send your ad to 10 each day. Keep testing to make sure your safelists are responsive.
Follow these three strategies, add them to your to-do list and watch your affiliate marketing business grow!
So remember to build trust in your facebook live videos and your audiences will find you a credible source for them to make purchases from you.
Dominating #2: Inform Your Audience on How To Use Your Product, Rather Than Selling To Them Its Features And Benefits Only.
A vital tactic that you can utilise is to inform your facebook live audiences on how to best use your products and services.
For instance, if your niche involves selling membership software, you may conduct a live Facebook broadcast on the things that your audience should do in order to create a membership sites quickly. By showcasing your own membership software, you can entice them with the features and benefits of the said product.
Your Facebook Live audiences will soon realise that the only way that they can do the things that you do is to get the very membership software that you are selling.
Dominating #3: Your Facebook Live Content Should Always Be Based On Your Experiences Rather Than “What If” Happenstances.
Often, when you offer content that is genuinely heart felt, your Facebook Live audiences can feel your utmost sincerity in wanting to help them.
They will start to listen to your advise. There are three categories of audiences who will listen to your Facebook Live broadcasts: namely, Newbies and Experts and those in between.
When you offer free advise, the newbies will see you trying to help people like themselves in a sincere fashion. The experts will notice that you are someone whom they can collaborate with for their future business ventures or projects.
In situations like these, your will be open to more opportunities for you to pursue as your influence grow.
Dominating #4: Regardless Of Your Mood, Never Fail To Broadcast Everyday With Your Facebook Live Audiences.
Once you have used Facebook Live for your Facebook Live marketing purposes, you should broadcast everyday without fail. This is a very significant point to always follow.
Excuses such as “I do not have time”, I'm unable to do this” or "I'm too busy” will negatively impact your overall Facebook Live marketing efforts. For the sake of your audiences attention, your must always be consistent.
Because if you are not consistent in sharing content, you will lose the human touch with your audiences. In the end, your continued efforts in making Facebook Live videos one after another would only mean that your audiences are convinced that your message is supreme over your competitors.
This is key for your domination for Facebook Live.
Dominating #5: Your Facebook Live Videos Are Not A One Way Street – Get Your Audiences To Interact With You!
Rather than just continuously sharing a lot of content with your audiences, always take the time to say “Hi!” to your audiences when they tune in to your live videos.
Engage and interact with them by asking them to click “Like” if they want to hear more useful tips from you. You may even ask them directly during your Facebook Live Video if they have any issues they may want to share via the comment box.
This builds credibility and social proof in all of your Facebook Live marketing efforts.
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