Marketers are clamouring right now to get onto live streaming apps like Periscope and Meerkat and everyone is currently very excited for all the possibilities that it offers them.
The main advantage to something like Periscope as far as a marketer is concerned is that it will allow them to find a new audience in a space that currently isn’t over saturated. Create fitness content? Then you’re probably only competing with around 3 other vloggers on Meerkat and you can bet that every video you upload will result in large numbers of new followers. This is very exciting and something that you really shouldn’t underestimate the value of.
New Products and Services
If you’re looking for a new digital product or service you can offer, then imagine the potential for seminars and conferences through something like Blab. This way you can teach your audience in an almost one-to-one session once they’ve paid for entry and this can offer a lot more value than simply watching some pre-recorded videos. How much would you pay to get to ask questions directly to your favorite blogger?
You can also use live video to directly sell products and this is something you can do right now. Better yet, people can ask you questions about the product and ask to see different features live on air!
Of course this interaction also gives you a perfect way to survey your audience, to learn what they like and don’t like about your products and to generally provide better quality service.
If you join in with a ‘blab’ then you’ll instantly be seen by all the followers that follow that other user. If you make a good impression this is a fantastic form of influencer marketing that can gain you huge numbers of followers.
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