Social media marketing has revolutionized the concept of marketing in many aspects including target market identification, specificity of the message itself and the ability to obtain instant feedback.
Twitter is one such online platform that allows for marketing by targeting the social media users who interact and communicate via the platform. A good marketing idea must take into account the target market to ensure efficiency as well as the effectiveness of the marketing campaign.
At the end of the day, the number of successful conversions will determine whether the marketing strategy was a failure or a success. To Find your target market on Twitter, you must have the basic knowledge of what your target market likes or what identifies them because this will be well portrayed in their Twitter activities.
Some of the ways of finding your target market on this social site include:
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