Social media marketing dominates among the most popular and excellent form of marketing available today. Twitter, in particular, can be a huge source of traffic if used right. At any moment on the platform, you can encounter what arrests your attention, with the information broken down by interest and geography. Pretty awesome, right? So how do you market your website through Twitter? Well, here are a few simple ways to help you do it right.
To begin with, as a website owner, it's quite essential to have a Twitter account. Today's successful website owners consider Twitter as a strategic platform play. Everything there is to know about your website can be linked back while the key information can be featured on the account's profile.
• Be extremely targeted
As a rule, you must be very direct with all your social media actions. Be completely aware why you are there. This way, you'll present consistent information rather than being all over the map.
Is your prime aim to drive traffic to your website? Or do you want to build your brand? Or do you simply want to become an expert?
It's important to note that all those reasons are valid. And each takes its own unique method and strategy. So only share what you find valuable both to you and your audience.
• Make use of links
Be sure to include links in your twitter stream. It could be a direct link to your products and services; a link to key information; a link to sales pages, you name it.
What you need to bear in mind is that you are offering value from both you and several other websites and that both make an excellent way to provide quality, valuable information.
• Optimize the available multimedia
Initially, Twitter was all about texts only. Nowadays, however, you can integrate images and video into tweets. Visualization of any moment, in many cases, makes more impact. Most twitter users appreciate a tweet more when all the above are combined.
It's also important to point out that you must always be thoughtful when it comes to this. Ensure your content is sensational and dynamic.
• Create sub-brands
This is an evolving marketing trick where, if whatever you have on your website or business is diverse, you proceed to create multiple Twitter accounts, each serving its own purpose.
And to make optimum use of it, first realize what your followers expect from you- whether it's entertainment, customer service, engagement or all of them combined.
Each account will then have to develop a strategy out of these that works to make maximum use of the available opportunity.
• Don't be too promotional- Demonstrate expertize and add in non-business related tweets.
As much as you provide expert opinions, directions or suggestions, it's quite important that you also add in non-business related tweets. Use the search box to find tweets and proceed to offer advice and bits of information for free. This way, you'll attract the attention of most users, generating an interest in them to follow you or refer you to someone.
Aside from the aforementioned, other simple ways you can cleverly promote your website through Twitter include:
• Post and post tweets often.
• Retweet from other users.
• Attend to every reply and all mentions.
All in all, Twitter still remains a great marketing tool you can use to elevate your website. If you practice all the aforementioned ways with the required skill and knowledge, then nothing stands in the way of you seeing your website get unlimited traffic.
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