So remember to build trust in your facebook live videos and your audiences will find you a credible source for them to make purchases from you.
Dominating #2: Inform Your Audience on How To Use Your Product, Rather Than Selling To Them Its Features And Benefits Only.
A vital tactic that you can utilise is to inform your facebook live audiences on how to best use your products and services.
For instance, if your niche involves selling membership software, you may conduct a live Facebook broadcast on the things that your audience should do in order to create a membership sites quickly. By showcasing your own membership software, you can entice them with the features and benefits of the said product.
Your Facebook Live audiences will soon realise that the only way that they can do the things that you do is to get the very membership software that you are selling.
Dominating #3: Your Facebook Live Content Should Always Be Based On Your Experiences Rather Than “What If” Happenstances.
Often, when you offer content that is genuinely heart felt, your Facebook Live audiences can feel your utmost sincerity in wanting to help them.
They will start to listen to your advise. There are three categories of audiences who will listen to your Facebook Live broadcasts: namely, Newbies and Experts and those in between.
When you offer free advise, the newbies will see you trying to help people like themselves in a sincere fashion. The experts will notice that you are someone whom they can collaborate with for their future business ventures or projects.
In situations like these, your will be open to more opportunities for you to pursue as your influence grow.
Dominating #4: Regardless Of Your Mood, Never Fail To Broadcast Everyday With Your Facebook Live Audiences.
Once you have used Facebook Live for your Facebook Live marketing purposes, you should broadcast everyday without fail. This is a very significant point to always follow.
Excuses such as “I do not have time”, I'm unable to do this” or "I'm too busy” will negatively impact your overall Facebook Live marketing efforts. For the sake of your audiences attention, your must always be consistent.
Because if you are not consistent in sharing content, you will lose the human touch with your audiences. In the end, your continued efforts in making Facebook Live videos one after another would only mean that your audiences are convinced that your message is supreme over your competitors.
This is key for your domination for Facebook Live.
Dominating #5: Your Facebook Live Videos Are Not A One Way Street – Get Your Audiences To Interact With You!
Rather than just continuously sharing a lot of content with your audiences, always take the time to say “Hi!” to your audiences when they tune in to your live videos.
Engage and interact with them by asking them to click “Like” if they want to hear more useful tips from you. You may even ask them directly during your Facebook Live Video if they have any issues they may want to share via the comment box.
This builds credibility and social proof in all of your Facebook Live marketing efforts.
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Marketing is basically the essential communication between a company and the consumers. YouTube marketing is a strategy that has played a vital responsibility in the growth of many online businesses. Many businesses use YouTube to market their products because they are given the privilege of providing consumers with content in any format they prefer. In this article, we will give you the Do’s and Don’ts on YouTube to help you with your YouTube marketing.
10 Do’s And Don’ts of YouTube.
· Ensure your content is always fresh and accepted.
Among the 10 Do’s and Don’ts of YouTube, carefully picking out the interests of your audience and ensuring you deliver accordingly is a key factor you should consider. Fresh and accepted content can effectively be delivered by reflecting on the aims of your audience and giving a solution that is of value and also content that can speak to your viewers’ emotions.
· Ensure your videos go along with your keywords.
By using videos that are in line with your keywords, you encourage your audience to build trust in you because they will know they have found a channel they can relate to. This factor is the second key aspect among the 10 Do’s and Don’ts on YouTube.
· Make sure the visibility of your channel is attractive.
YouTube channels are key part of your online brand identity therefore make an effort of ensuring that your channel is visually attractive by including thumbnails channel trailer count and banners.
· Follow up on your YouTube channel frequently.
Ensure that you engage YouTube analytic s that will help you incorporate your channel with any advertisement that you may have. Anyone who wants success in YouTube marketing, making a frequent follow up on you YouTube channel is among the 10 Do’s and Don’ts on YouTube that you should apply.
· Collaborate with various YouTube channel owners.
Communicating with various YouTube video channel owners and creators is a key factor that should not be left out. This is because by collaborating with your fellow YouTube video channel owners, you are able to showcase your work and grow your audience.
· Avoid trying hard to make your videos go viral.
Do not make the mistake of trying to make all your videos go viral so as to drive traffic to your channel because YouTube marketing does not entail viral marketing of videos. YouTube offers other video websites such as Vimeo and Vine which will direct traffic and users to your channel.
· Do not dwell on viewer numbers as a way of gauging your traffic.
As much as viewer numbers and user engagements are factors that are unavoidable to consider, you should focus on increased clicks and new subscribers more. Among the 10 do’s and don’ts on YouTube, this is a factor you should not want to ignore.
· Avoid putting your most popular content at the top.
Most people who use YouTube marketing are usually tempted to put their prime content at the top of the YouTube channel to act as a highlight of all the videos, not knowing that this will only make other videos attract low views. Following this factor you will be able to yield better results in your YouTube marketing strategies.
· Do not mix up consumer and corporate content.
Viewers are usually specific in what they are searching for in a YouTube channel, therefore by mixing up consumer and corporate content, you are only confusing them.
· Do not ignore feedback.
Once you put out content on your YouTube channel, it will attract audience who will try to engage you by asking questions and giving opinions about what they see, therefore follow up on these feed backs so that you can learn by knowing your strength and weaknesses. However, be careful not to be destructed by negative comments.
The 10 Do’s and Don’ts on YouTube will help you in running your YouTube video channel smoothly and ensure that you succeed in marketing your products on YouTube. You can also link your future clients to your YouTube channel so that they can view it on their own.
This is no more the universe of books that we live in, the universe of daily papers and notices or flyers, this is the universe of Facebook, Instagram, Pinterest and YouTube. Anybody and everybody that needs to make themselves seen or heard needs to do it online and needs to do it sound outwardly, else they lose all sense of direction in the commotion.
With regards to organizations and their promoting or publicizing endeavors, this turns out to be much all the more along these lines, explanation behind which numerous organizations have depended on webcasting services.
There are numerous video generation organizations available today that represent considerable authority in corporate occasions, recordings and photography and that furnish organizations with the right apparatuses and procedures to pass on their message through impactful varying media creations.
Live webcasting of meetings or item discharges is one of their most significant services, however there are numerous others that meet up to offer a complete scope of Youtube Marketing power.
The power of webcasting services lies in the way that any story told sound outwardly greaterly affects the gathering of people, however it is likewise critical the route in which the message is passed on. Customers today have occupied calendars and riotous lives, explanation behind which they direct the greater part of their exercises online in any case, so long recordings loaded with garbage are not generally welcomed.
This is only a reason why, organizations that need to make full utilization of live webcasting and corporate video creation services should be extremely watchful in picking the generation organization to work with.
The considerable effect that recordings and expert photography has on the gathering of people is not by any means the only power of this kind of services. They can likewise bail your business emerge from all the commotion and symbolism that is as of now out there, flooding every one of the stages and online outlets.
Video marking will soon turn into an absolute necessity as far as business presentation, so it's vital to stay in front of your rivals by joining the field early.
Whether it's gatherings that you have in arrangement, corporate occasions or exchange demonstrates to, it regards have every one of them changed over into webcasts and after that dispersed to a great extent on the Internet. Each business has a story, each item or administration that you add to your portfolio has some substance behind it, yet what you have to do is turn that substance, that story into a drawing in and impactful message, which is precisely what webcasting services will accomplish for you.
Obviously, all together to webcasting or corporate recordings or expert item photography to create the normal results, the generation should be faultless and the organization must make utilization of cutting edge HD systems, as polished methodology is the thing that your business ought to remain for above all else.
Given that you locate the right video generation organization that will comprehend your business, your items and services and that will have the capacity to recount your story in a connecting with and impactful way, your business will started encountering the power of live webcasting sooner that you think.
Interested in seeing how some of the biggest companies in the world are using software like Periscope to promote and pull themselves forward? Then you should take a look into the actions of Turkish Airlines.
Live images of the actual broadcast were shown thanks to on-board Wi-Fi systems ensuring that everyone was able to see the flight take place.
You were able to see live images of the crew whilst they took the flight from Turkey over the North Atlantic, broadcast live as they were able to show us a sneak peak of the Crew Rest Departments.
Even if you’ve been on an aircraft many times before you will not have seen this room – it’s usually out of bounds or access for the typical people who would be using an aircraft, so this video acted as a nice little eye-opener for everyone.
The video ends with the viewers being able to rise to the very height of the flight, giving them live footage from Turkish and US airspace right up to the actual landing in New York City.
Turkish Airlines first prompted a marketing campaign for the service by introducing days before the flight on their official Twitter page about the upcoming service. A range of tweets explained the ideas and gave a huge amount of marketing strength to the company. The first tweet itself got more than 450 Favorites, with following tweets all receiving high interaction.
The Flight Itself
The video, when broadcast, was an immediate hit with those who were watching. 834 people watched it live with 7,264 likes across the board. However, replays witnessed 908 viewers and 7,647 likes! And this was just for the crew sitting around, waiting to get started.
By the time the crew were on-board and carrying out checks, the numbers exploded. 3,969 viewers tuned in live versus 4,499 tuning in on the replay and with 70,731 and 52,385 likes provided across the board.
The numbers, though, did not stop growing or improving there!
The flight began and the aircraft witnessed 11,919 likes and 9,050 likes across live and replays. Additionally, 920 viewers and 826 viewers looked in on the aircraft flying over the North Atlantic Airspace section. Although down on the second section, it was an increase over the beginning sector.
The flight was sold excellently with each member of the team all acting just as they should; nothing felt too professionally driven or robotic, with the personalities of each member of the flight group all coming across excellently.
By the time they hit US airspace, though, the video was beginning to explode. A massive 2,045 and 4,848 views were caught live and replayed, along with 30,061 and 33,432 likes. These massive numbers would be well noted and respected if they were solely on Twitter, so it’s a massive statement and shows just how powerful this kind of feature can be.
The point whereby we got to see ‘behind the scenes’ within the crew rest area, something most of us never seen, got a great reception. 810 and 836 views with 16,016 and 18,191 likes added in respectively. This makes sure that these little intricate features added in really do shine and bring the whole image and style of the video together.
Upon arrival in Times Square, numbers were still very impressive. 871 and 485 views VS 8,181 and 5,148 likes. This brings the whole package together and ensures everyone can have a comfortable and truly enjoyable experience when they get to look back on this video. Again, the friendly and open personalities of the staff does a wonderful job of selling the video.
So, what did this bring Turkish Airlines? What did they get out of carrying out of this interesting and forward thinking approach to showing people how their flights typically handle?
As you can see, the power and the strength of this campaign was very much worth the minimal output of time and commitment from the staff.
By simple adding on a small bit of lifelike discussion and experimentation with the flight, Turkish Airlines were able to add on more people to their followers count than even the most stunning praise in a newspaper, website, blog or podcast ever could.
By simple showing people the reality of the flight, they gained a huge amount of new followers.
This is something that every business can learn from and use to improve their own standings – there is nothing more powerful and effective than authenticity. When users feel as if you are letting them in rather than just giving viewers brief access or a minimal look at what you offer, they are far more likely to invest their time, commitment and energy into you.
It soon becomes much easier to control and manage thanks to the incredible depth and precision that the entire program created – it was, we would say, completely worth Turkish Airline’s efforts!
One of the key factors to consider in any marketing strategy for any organization is to have a clear understanding of the target audience or the target market depending on the nature of the organization. Most successful organizations are constantly thriving due to their ability to understand and define their target audience. Whereas it is important to know your target audience well, this process has also proved to be one of the most difficult stages in marketing strategies. However, this article will give you an insight on some of the key factors to consider in order to know your target audience and promote organizational success.
Whether your organization is for or non-profit, it is very crucial to understand the demographic groups that you are targeting. Such demographic groups as gender, occupation, age group, educational level, location and income level are very important. It would be pointless for instance, to try to sell electrical appliances to people living in a place with no electricity. So considering the location of the target market/audience would play an important role in gaining the very best for your organization. It is however also important not to be overly discriminative as this may cause more harm than benefits to your organization.
Understand their needs
After defining the demographic groups you want to target, the next step is to define their needs, challenges or problems they are facing. This will help you to convince them on how you can help them solve their problem, whether it is buying your product/service or undertaking a program depending on the nature of your entity. Some businesses want their customers to buy their products without understanding what they really need in the product. Understanding your target audience’s needs helps you to know the best way you can help them e.g. improving your product features or improving your service delivery.
What motivates them?
Try to find out what motivates your audience to take the action you want them to take and use it to grab their attention. This way, you can gain rapport with them and they will have your attention and eventually take action, whether it is buying your product/service, volunteering or donating.
How does your product/service benefit them?
Once you know what they need, try to identify ways that your product can benefit your target audience. Does your product satisfy their needs? If so, how can you ensure that those needs are constantly met to gain their loyalty? It is only in understanding your audience’s needs that you will gain their loyalty.
Last but not least, communication is key in defining your target audience. How can you reach them? What media tools do they often use? This will help you identify the platforms where you can reach them easily and let them access your product/ service or donate or volunteer to your organization.
In summary, understanding your target audience not only help your business prosper but also ensures that your audience is satisfied and the relationship becomes a win-win situation. Most people make the mistake of trying to reach everyone without knowing that they will only strain their resources for nothing. Therefore, knowing your target audience requires a good prerequisite of the said audience.
YouTube has officially been recognized as the second largest search engine on the web. When you look at the fact that 6 billion hours of videos are viewed every single month, and the fact that 100 hours of video content are uploaded every single minute, this comes as no surprise. Therefore, if you want to get your content noticed, there's no reason why you shouldn't leverage YouTube. When it comes to establishing a presence on YouTube, creating a YouTube channel is an integral part of this procedure. Let's take a look at how you can structure your channel in the right way from the ground up.
Before you actually create your channel, you need to bare in mind that YouTube is a search engine similarly to Google itself. Therefore, your content needs to be optimized in order for it to be discovered. This is essentially known as Video SEO or VSEO for short.
Tips On Video Search Engine Optimization
* Utilize tools like Google's keyword planner tool, when it comes to conducting keyword research.
* Ensure that you use your keywords, in the title of the video. Not only will this help to tell users what your videos are about, it will help YouTube's algorithm to rank them as well.
* Ensure that you write a detailed video description that's clear and contains your keywords.
* Use popular Google search terms that accurately describe your videos such as terms like 'review' and 'how to' for example.
This is just an extremely brief introduction of video seo. It's highly recommended that you conduct some research surrounding video SEO that you can gain a full understanding of thee different mechanisms that are involved.
Structuring Your Channel
The most beautiful thing about YouTube is that anyone can essentially pull together a video marketing campaign by establishing a channel and by hosting them in their individual sections. However, one of the very first mistakes that people make is that they fail to give their channel a certain degree of structure. Unfortunately, many people appear as if they don't realize the impact that channel structure has on viewer retention. Here are some tips to consider when it comes to structuring your channel.
Group Your Videos Together In A Logical Matter
One of the biggest mistakes that many people make is that they mix their content. However, you need to ensure that you group your videos in a logical matter. For example, if you have various behind-the-scenes videos, they should not be mixed with your advertising videos. Instead, your behind-the-scenes videos should be on a separate channel on their own.
Don't Order Your Videos By Recent Or Popularity
Your YouTube channel will operate as a marketing tool. Therefore, you should be pushing content that is currently the most relevant to your goals. By ordering your content by popularity, you will not be pushing the content that is most relevant to your goals. Additionally, you should not order your content by recent content either. This is due to the fact that while your most recent content may be relevant to the people who visit your site, it may not be relevant to the demographic of people who visit your channel.
Showcase Your Best Content
When your viewers visit your channel, ideally you'll want them to see the best content that you have available. Therefore, if you choose to put every piece of content that you own, in your channel, chances are most of them won't be of any interest to your audience, especially if they are outdated or low quality. Essentially, your channel needs to showcase the best content that you have available.
The main objective of any business is to make profit by ensuring that their products and services are consumed by the targeted audience. Therefore, Growing and knowing your audience is a crucial factor to consider as this will assist in dispensing your goods and services adequately.
Marketers have long relied on traditional forms of media such as television, radio and print to reach their customers. Today due to advance in technology, internet marketing research has opened new opportunities for finding and engaging your target audience.
The following is a look of how growing and knowing your business will help you achieve success in your business.
Understand your customer needs
Understanding what your audience needs will help you create a good relationship with them and hence be able to provide the best goods and services. It is also equally important to know them on a personal level so as to build trust and loyalty. Internet marketing provides the best way to interact with your targeted audience and in the process understand their wants and needs. This knowledge of will in turn guarantees a long lasting relationship that will transition and boost your business into greater heights of success.
Understand their buying behavior
In the process of growing and knowing your customers, it is also very important to understand their buying behavior and habits. Products and services created based on the tastes and the needs of the client are most likely to sell out faster. As a business owner you should be able to ascertain what type of person is most likely to use the products you are providing. Establish the reason why they are buying your products and services and how often will they need them. By so doing you will be in a position to provide your clients with the best products that suits their needs and hence improving your business successes.
Customize products to suit your clients’ needs
Businesses that know what their clients want and expect will usually customize their products and services in a manner that will appeal to them. Through internet marketing research, you can be able to review your client’s views on a particular product and be able to find ways of customizing it to suit their experience as this will create loyalty and hence growth in customer base. It is also important to listen to your client’s feedback and provide necessary advice if possible and this will endear them to you.
Outsmart your competitors
To grow your audience as a business, you should device ingenious ways of outsmarting your competitors. Understanding and building upon your client knowledge and relationship will always keep you ahead of the game. Always come up with products services that are way above what your competitor is offering. Since the customer’s needs keeps changing with time, always ensure your business is in sync with the trend to be able to maintain the customer’s lifecycle.
Always challenge assumptions
Growing and knowing your audience also involves challenging existing assumptions. Never assume that whatever worked previously will also work in the future. Consistently keep trying available methods that have been established and are known to yield positive results. For instance using the social media to establish a new customer niche and being able to expand your business to a wider audience.
By running an a YouTube advertising, you have the option to connect with a very large number of potential customers at the exact moment they perfrom a keyword search, which is related to your business. In fact, YouTube is one of the biggest video-streaming platforms, that can guarantee you a great number of followers or even potential customers, especially as you educate, entertain and provide them with great ideas and solutions. Keep in mind that there are over 1 bilion unique visits to YouTube each month, with visitors watching over 6 billion hours the viral contents. The following are 5 top benefits of marketing in YouTube.
1. Let your audience find you easily
You may know already that videos pop-up more often in Google's search results, which means that Google considers videos of great importance - just as text pages. In order to grab this opportunity, you can write some high quality articles on your site and at the same time you can create some great videos in YouTube. By doing this, you will build backlinks to your site, so you'll get found on Google more often by people who are searching around the net for specific topics.
2. Connect with your viewers
YouTube can be used for a long term service and not just of one-time viral popularity. Which means that you can create great stuff, explaining to your viewers how things related to your business work. You can also take your viewers behind the scenes and give them interesting information about you and your business. If you have a nive idea for a spoof video or something that might also go viral, this is your chance to produce interesting and viewable content.
3. Target your audience
Even though you may upload great videos, you have to target a specific audience, in order to be able to boost your traffic. With YouTube advertising you can use precision targeting, which is based on demographis, interests, location and even at the time of day, as to ensure that your message pops-up in front of your targeted audience. Keep in mind that when you aim the right customers, you'll gain more traffic and eventually you will increase your followers or future buyers.
This in fact is the brilliant combination of sharing videos within YouTube. Your target audience creates an opportunity for audience engagement and consequently business growth. For example, if the viewer finds your video interesting or informative or even both, they might want to share it. This way more people will have the possibility to see what you have uploaded.
5. Measure your success
With the old-time advertising standards, you couldn't possibly prove whether consumers were exposed to a specific message. But today you have the opportunity, with advanced analytics, to understand exactly who is watching your message and when. This in fact can be a very useful tool for you, because it gives you all the necessary information in order to plan your strategy. Moreover, you can figure out if you aim the right audience for you or not. For example, you can check out which of your videos your followers are watching and for how long.
There are so many videos getting uploaded to Youtube everyday which means you must do something to stand out among all of them.
1. Be Yourself
The first lesson is to be original. Don't copy someone else or that will turn people away. If you get nervous then don't worry because that is normal. You just have to treat the camera as someone you are used to talking to so you won't be nervous all the time. If you eat your words in your first few sentences then that's alright as the audience will find out you are human. They don't go to youtube to watch something perfect after all.
2. Offer something unique or informative
What is your area of expertise? People would tune in to your video if they will get something out of it. For example, if you are an expert in make-up then make a tutorial about that so people would find it when they search for make-up tutorials on Youtube. You better have a good reason for making the video and it should be the same thing that should make it interesting for people to watch.
3. Speak up and eye the camera
If your voice is not loud enough to be heard from where the camera then put a hidden microphone somewhere. You can also practice in front of the mirror the tone of your voice. It is okay to have numerous trials for the video as long as the final output is something you are in favor of.
4. Make sure the video quality is good
Nobody is expecting your video to be that good since you are an amateur but at least make it decent. You can do this by eliminating the background noise. If there the air con is turned on in the other room then shut it off first as well as any other noises that you may find annoying like the electric fan and the TV. If there are annoying noises heard in the background then that will lower the quality of your video. It may also divert the attention of the viewer to whatever it is that's making that noise unless it is part of the video. If you can't get your dog to stop barking then you can get someone to take it out for a walk. It is also important to brighten the video by turning on the lights in the room where you decide to record the video. If possible, turn on as much lights as possible even if they are not seen on camera.
5. Edit it until its perfect
Use an editing software to edit your video until you are confident with it. The first thing to do would be to take out the boring parts like coughs, sneezes, pauses and parts that would stall the video. Those things can easily turn off an average viewer away. You can put your social media accounts on the end of the video for the viewers to go to those pages after they watch the entire video.
For your business to grow, you must think of ingenious ways of getting your products and services reach as many people as possible without breaking the bank. Recently due to the advent of technology and the power of the internet, YouTube marketing power has grown exponentially with an estimated over 4 billion you tube videos being watched daily.
Whether you are already in an established business or starting a small business, using you tube for your business ensures you can reach your potential audience either through advertising via other people’s videos or better yet creating your own you tube videos. You tube marketing is very cost effective if used regularly as part of your marketing strategy.
The following points demonstrate some of the YouTube marketing power:
You tube being the second largest search engine after Google, it is believed over 1 billion people visit this site every month. Therefore, a creative you tube video will capture the attention of your potential audience within a short span of time. Besides, you can use precision targeting basing it on demographics, interests, locations as well as viewing devices such as phones, i-pads, tablets etcetera.
An incredible attribute of you tube marketing is its ability to share videos across the network. If a viewer likes what he sees, he has the option of sharing the link with others and your YouTube video is shot through the video marketing universe in an instant. This is without investing any more dollars to expand the video’s reach to the potential clients exponentially.
You-tube marketing helps you get found on Google
Google being a universal search engine, it blends all forms of media such as images, videos etc. in it’s such results. Therefore, you can take this advantage by creating high quality and complementary videos in you tube. It is important also to note that videos do appear more often when doing a Google search hence meaning that Google considers videos as important as just as simple text messages. It also helps to create backlinks to your website and this in turn will increase traffic and subsequently ranking high in Google search results.
Getting feedback from clients
One of the great features of YouTube marketing is that you can easily get feedback from your targeted audience. The consumers are more likely to comment on the videos unlike the traditional television advertisements. This will in turn give you useful knowledge on what your customers think about your products and services. Furthermore, you get the opportunity to engage with them by welcoming comments and learning ways of improving your products to appeal to your clients.
Unlike other advertising that require expiry date, you tube video is more unique in the sense that it does not expire and any new customer can search for it at any time and it will respond. This also allows it to be distributed exponentially as more people share it on the internet. By your videos being distributed social platforms such as twitter and Facebook, your business exposure will be increased.
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