So remember to build trust in your facebook live videos and your audiences will find you a credible source for them to make purchases from you.
Dominating #2: Inform Your Audience on How To Use Your Product, Rather Than Selling To Them Its Features And Benefits Only.
A vital tactic that you can utilise is to inform your facebook live audiences on how to best use your products and services.
For instance, if your niche involves selling membership software, you may conduct a live Facebook broadcast on the things that your audience should do in order to create a membership sites quickly. By showcasing your own membership software, you can entice them with the features and benefits of the said product.
Your Facebook Live audiences will soon realise that the only way that they can do the things that you do is to get the very membership software that you are selling.
Dominating #3: Your Facebook Live Content Should Always Be Based On Your Experiences Rather Than “What If” Happenstances.
Often, when you offer content that is genuinely heart felt, your Facebook Live audiences can feel your utmost sincerity in wanting to help them.
They will start to listen to your advise. There are three categories of audiences who will listen to your Facebook Live broadcasts: namely, Newbies and Experts and those in between.
When you offer free advise, the newbies will see you trying to help people like themselves in a sincere fashion. The experts will notice that you are someone whom they can collaborate with for their future business ventures or projects.
In situations like these, your will be open to more opportunities for you to pursue as your influence grow.
Dominating #4: Regardless Of Your Mood, Never Fail To Broadcast Everyday With Your Facebook Live Audiences.
Once you have used Facebook Live for your Facebook Live marketing purposes, you should broadcast everyday without fail. This is a very significant point to always follow.
Excuses such as “I do not have time”, I'm unable to do this” or "I'm too busy” will negatively impact your overall Facebook Live marketing efforts. For the sake of your audiences attention, your must always be consistent.
Because if you are not consistent in sharing content, you will lose the human touch with your audiences. In the end, your continued efforts in making Facebook Live videos one after another would only mean that your audiences are convinced that your message is supreme over your competitors.
This is key for your domination for Facebook Live.
Dominating #5: Your Facebook Live Videos Are Not A One Way Street – Get Your Audiences To Interact With You!
Rather than just continuously sharing a lot of content with your audiences, always take the time to say “Hi!” to your audiences when they tune in to your live videos.
Engage and interact with them by asking them to click “Like” if they want to hear more useful tips from you. You may even ask them directly during your Facebook Live Video if they have any issues they may want to share via the comment box.
This builds credibility and social proof in all of your Facebook Live marketing efforts.
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About 1.39 billion users are active on using Facebook and half of them log in every day. There are 5 newly-created profiles every second and approximately 30 million fan pages belong to businesses. On top of all this, about 1 billion Facebook searches are made every day.
Given all the statistics, it is important to use Facebook marketing strategies in order to catch up with the growing number of active Facebook users and fan pages.
While it is hard for marketers to build loyal followings on Facebook fan pages, knowing the “dos” and “don’ts” is essential for them to see what’s working and what’s not in the field of Facebook marketing.
This article will compile some of the important things to apply and the classic mistakes to avoid as a Facebook marketer.
Remember that investing time on reading customer feedbacks is good for any business.
It is important to mix up contents through sharing videos, quotes and articles as well as asking questions about particular issues. Contents that contain pushy marketing messages are considered as spams.
Moving forward, it is essential to apply these “dos” and “don’ts” of Facebook marketing because Facebook isn’t definitely going anywhere.
There are many reasons why you need a Facebook fanpage for your business and here are just a few of them.
Facebook has over 500 million active users and if you have a local business, the majority of people within your local area will have a Facebook account. Having a fanpage is free advertising for you and it's a great way to keep in touch with your customers, using the platform that they are using regularly. If you are looking to expand your business into new markets and areas then having a fanpage can help you do this too. Facebook by it's nature encourages viral marketing, which means your information is easily shared with others which is even more appealing.
What this means is that when it appears on your fans newsfeed they can "like" the information you have just shared, which then lets all their friends see that they've liked your status. Even better is when a fan shares your status. Sharing your status puts your information on their wall so that their friends can see it in it's entirety.
Like many other business owners you may just be using Facebook for personal use and don't want to mix your business life with your personal one. That's great because this is the whole point of Facebook fanpages. Having a fanpage allows you to post comments and network as your business rather than with your personal account.
With a Facebook fanpage you can install different applications to help you interact with your fans. You can encourage your fans to leave comments or testimonials for others to see, create events, competitions, give updated information, start discussions, share photos and videos, import your blog posts, the list is endless. Also for the more technical amongst you, you can create a "reveal tab" which is a hidden tab within your fanpage. The reveal tab is only visible to people who have liked your page. It's a great way to incentivize people to like your page because behind your reveal tab you can have links to free reports or videos, discount codes, fan only competitions etc.
Facebook fanpages are the online version of word of mouth advertising. Hopefully you don't need anymore reasons why you need a Facebook fanpage and get started with yours today.
In a very competitive platform such as Facebook, many businesses and brand end up doing creative things just to win over their target market share. This vast social media site is all about competition, and to win over others, here are some this to consider in Facebook marketing.
Description, Thumbnail and Headline
If you’re going to use sponsored ads, maximize your chance to promote your brand. This can be done through many ways. First, you need to give your viewers an idea, in a concise way, through the Meta description. This is the short description that would appear next to your ad. Also, choosing the right thumbnail on your post is highly essential. When Facebook users browse through the site, they barely even notice the ads, unless the photo is highly striking, and would eventually catch their interest. More importantly, the ad title should be short, yet, appealing. You can try mixing up teaser style that would spark curiosity, or a full headline that would compel the reader to click.
Checking out other pages
To succeed in Facebook marketing, you need to follow other pages. This might seem like an odd tip, but by following and getting a benchmark from other similar pages, you can have an idea on the trends customer feedback and insights from their end. Moreover, you can also check the average likes and number of followers they have. This can be a good start on assessing your room for improvement.
Try not to post anything during the peak hours. Yes, you might be thinking that the most strategic time to post is when a lot of people are online. However, it is also during these times that the people’s new feed gets bombarded with stories, posts and links. By posting during non-peak hours, the tendency is that people would be seeing your post upon checking their feeds. This can be before 8am or after 6pm.
Creativity is key
Be creative on your posts. Again, following the trend is an important aspect in this part. Most people nowadays, share and repost photos that are exceptionally funny, motivating and provides insights. These photos come in forms of doodle photos, captioned photos or simply text photos. The trick here is to incorporate your brand well to the gist of every post.
If you want to improve on your customer interaction, you need to ask some pools or survey to your followers. This is an easy way to increase likes, and improve engagement and also to hear out their ideas. It is ideal to ask questions that are open-ended, and are likely to stir up meaningful conversations among users. This might even invite more people to join the discussion, and like your page.
Digital Customer Care
Show that you care. Facebook is a very good platform to show how much you value customer insights, so you need to take advantage of this opportunity. Customers are more likely to trust a brand that could be easily reached through social media. You can do this by replying to comments, and showing that you immediately address issues and concerns raised by page followers.
While other people use Facebook to chat with their friends or to share pictures and videos, business people use it for marketing and branding. In order to become successful through gaining traffic and sales, businesses should use the most effective strategies of Facebook marketing.
Have a look as this article will list down some of them.
There are a lot of Facebook marketing strategies out there but having the above-mentioned examples on hand is enough for businesses to do marketing wonders.
Relatedly, check out "Start and Grow Your Business": Facebook marketing: 25 strategies to promote a business on Facebook on Youtube!
Facebook is probably one of the biggest innovations in the web over the past decade. It is indeed the largest social media site with over a billion users all around the globe. With a very large number of users who log in on a daily basis, most brands take advantage of this site to expose and market their brands.
The most significant part of Facebook marketing is the accessibility and easy access to information. You can search for your specific target market just by filtering the people by demographics, interests and even by exact geographical location. This becomes an opportunity for start-up businesses and budding entrepreneurs to openly promote their products and services
As a brand and a marketer, here are some important tips for beginners on how to utilize Facebook for your business:
Kinds of Facebook Ads
Coming from a public page that can be created for free, you can purchase the paid ads offers from Facebook. There are many kinds of paid ads. First, you can build one that directs to your public page, or your actual site. You can even make ads to publicize your events.
These ads on Facebook can be bought through an auction. The brands are required to pay for every click, action and impression. There are a wide number of formats for the paid ads, depending on how you want to promote. You can even make and publish all sorts of advertisements yourself, using Facebook’s free public page inferface or by using an ads API developer.
Facebook marketing presently has 10 various ad categories that fall in the Ad classification:
These ads would require you as a business to input your desired text, photo thumbnail and meta description. Each type comes with a specific number of characters and photo size. You just need to maximize your ads, and make sure your descriptions would entice viewers to click on it.
Facebook has also developed a feature that would allow users to hide your ad, if they refuse to like the page. A dialog box would then appear, asking for an opinion from the user on why he or she declined to like the ad. This can be a very helpful info for you to specify further improvements.
Customize Your Ads
Another significant tool that Facebook can do is to customize your ads, according to the people you want to target. You can have your ads linked to a related page they previously liked, or even previous external links they visited.
Facebook also gives you a powerful analytics tool to give you an idea on how well your marketing scheme is doing. You can view the trend in how many people reaches your posts, or the rate of growth of your followers. With this, you can have an idea on which ads works, and which one doesn’t.
Facebook marketing has revolutionized the way digital marketing is done, in many ways possible. What used to be just banner ads on the internet can now be done in many forms, especially in this vast social media platform. Here are some of the types of Facebook ads you need to know:
Creating a public page
You can always start with the conventional type of Facebook Marketing, which is setting up a public page for free. All you need to do is to maintain posts and update the page regularly. It comes with all the necessary tools and self-service interface that is easy to use, even for beginners. This is cost-effective, and very easy to manage.
Sponsored Ads: Domain Ads
Domain ads are the most common type of paid ads that you would often see, and when you click, would take you to an external site. These ads are normally done to increase site traffic and improve customer interaction. Domain ads can also illustrate social context like for instance, a certain friend “likes this page/site.” For this to take place, Facebook should be able to go with the target URL of your domain ad with a relevant Facebook public page.
Event ads are very helpful if you need total exposure for the publicity of your events. It is also shown on the right hand side of the desktop, with a maximum of 90 character description.
Mobile app adAs the name suggests, this kind of ad only shows up when a user is on mobile view. Once the ad is clicked, the ad directly leads the user to AppStore or Google Play to install the mobile app. The effectiveness of the ad is measure by the number of downloads, while being integrated with Facebook.
Page post ads
The easiest and widely used type of ad is the page post ad, in which your Facebook page can be posted as ‘sponsored’ or ‘promoted’. Once the user clicks on the link, Facebook will direct it to the public page.
Offer ads are useful and enticing, especially when written well. The key to a successful offer ad is to include the important details, the number of people who previously accepted the offer and the expiration date. The photo should also speak a lot, because it’s what the users would notice at first glance.
Besides the usual ads, sponsored stories can also be purchased through Facebook Marketing. These are frequently the most interactive type of ads. They are, in reality, support and endorsement made by the user’s friends, and thus tend to get higher click-through and rates of engagement.
Once a person likes a certain page, it becomes an ad that appears onto other user’s new feed. This is more effective in some cases because the credibility of a recommendation from friends is likely to be higher.
There are certain types of stories ad. Some include page or place ad, which was mentioned earlier, the app story, game played or even event RSVP sponsored story. All of which work similarly, by showing who among your friends list are using the same app or going to the same event.
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In all businesses, the game plan is always the key to success. To come up with a solid game plan and strategy in Facebook marketing, do not forget this 5 easy steps:
1.) When putting up a business, it is important to have a clear mission and vision. A lot of brands’ success stories came from these two objectives. These two points must explain the purpose of the company and why it exists.
In starting his Apple Company, Steve Jobs was motivated by supporting people’s creativity, not by selling computers. Before becoming the largest florist shop, Jim McCann’s 1-800-Flowers.com was motivated to help people express their feelings to others.
Therefore, before planning to do some social media marketing strategies, a person should:
3.) Post shareable contents. Consider these basic rules on creating shareable contents:
4.) Consider experimenting and testing then, track the results. It is important to learn what Facebook marketing strategy is working and what’s not. Try variating the post frequency, contents and time zones.
5.) Learn from the success of other Facebook fan pages. Oreo, Disney, Coca-Cola, Starbucks and Skittles are some of the popular consumer brands that are doing well in this social media platform. Monitor their Facebook pages and view other fan pages in order to see what particular types of content could gain significant amount of shares. Examine everything on their fan page starting from updates up to the promotional campaigns used.
To become good at Facebook marketing, it takes time and patience. By following the above-mentioned steps and seeking the help of people who are knowledgeable in this field, success will be on its way!
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When dealing with a fast paced environment such as the social media, not all businesses fare well. Some may enjoy an exceptionally high growth at first, and end up slipping off at a later date. How do you succeed in Facebook marketing? Read on to find out the recipe towards S.U.C.C.E.S.S.
1. Sponsored stories.
When it comes to Facebook marketing, a lot of people tend to give high regard to their friends' recommendations. This means that you should invest more in sponsored stories, where the ad appears with a corresponding story. For instance, when promoting an event, a sponsored story would say, "Friend 1 and 10 others are going." This would spark credibility in the eyes of the user.
If there's something that is very essential in social media marketing, it's the constant updates. Fresher contents would make your audience engage more, and will ignite frequent visits to your page. Keeping up with the recent trends is also a must to survive in the online world. Hence, you should always make sure to include updated posts on your page.
To further entice your audience on your posts, you can use a cliff hanger statement as your headline to spark curiosity. The posts will act like bait that will lead your customers to the desired page. You can also include interesting thumbnail images that will convey a message without giving out the entire story.
Facebook marketing is all about competition, and to get ahead, you must know your equivalents. You can use the watch page feature of Facebook to consistently watch over certain pages. You can use this to learn more about customer feedback on which works and which does not.
The key to a healthy and fruitful Facebook page is to engage your customers well on your posts. By engaging them, this means that your page must be conducive to activities, and involves a lot of audience participation. You can add questions, or even start some promos to further invite more people to like your page. Moreover, the more active your page is, the better chance it would be to fare better in SEO. Search engines can easily find their way to pages that are frequently shared by people.
For a more efficient page management, it is ideal to take advantage of the scheduled post feature. This means you can write type, edit or upload any photo in advance, and post it at a later date. It can be editable and can be cancelled as you like. This is recommended especially when targeting certain day parts.
Once you have established a group of followers and a strong fan base, you need to maintain a certain level of growth rate, just like in any other business. You need to constantly invite more people, and extend your reach as much as possible.
With over a billion users, Facebook is indeed an excellent ground to promote and extend your network. By keeping in mind the steps to S.U.C.C.E.S.S., you can easily win over your competitors, increase your site traffic and more importantly, translate every click into sales.
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Mari Smith has her 7 Steps to Facebook Success too! Check it out below.
Touted as one of the most popular social media platforms today, Facebook has its own unique advantages and benefits. Apart from personally connecting with the members of the family and friends, it can also be used for advertising and promoting a business.
Marketing strategies play a vital role in the success and growth of a business because they are used to draw customers’ attention. This is where a Facebook business page has the advantage over an existing company website. This article will show some advantages of using Facebook marketing:
Facebook is the only social media platform that can provide these advantages. Therefore, take the opportunity to use Facebook marketing while Facebook is still not going anywhere.
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