So remember to build trust in your facebook live videos and your audiences will find you a credible source for them to make purchases from you.
Dominating #2: Inform Your Audience on How To Use Your Product, Rather Than Selling To Them Its Features And Benefits Only.
A vital tactic that you can utilise is to inform your facebook live audiences on how to best use your products and services.
For instance, if your niche involves selling membership software, you may conduct a live Facebook broadcast on the things that your audience should do in order to create a membership sites quickly. By showcasing your own membership software, you can entice them with the features and benefits of the said product.
Your Facebook Live audiences will soon realise that the only way that they can do the things that you do is to get the very membership software that you are selling.
Dominating #3: Your Facebook Live Content Should Always Be Based On Your Experiences Rather Than “What If” Happenstances.
Often, when you offer content that is genuinely heart felt, your Facebook Live audiences can feel your utmost sincerity in wanting to help them.
They will start to listen to your advise. There are three categories of audiences who will listen to your Facebook Live broadcasts: namely, Newbies and Experts and those in between.
When you offer free advise, the newbies will see you trying to help people like themselves in a sincere fashion. The experts will notice that you are someone whom they can collaborate with for their future business ventures or projects.
In situations like these, your will be open to more opportunities for you to pursue as your influence grow.
Dominating #4: Regardless Of Your Mood, Never Fail To Broadcast Everyday With Your Facebook Live Audiences.
Once you have used Facebook Live for your Facebook Live marketing purposes, you should broadcast everyday without fail. This is a very significant point to always follow.
Excuses such as “I do not have time”, I'm unable to do this” or "I'm too busy” will negatively impact your overall Facebook Live marketing efforts. For the sake of your audiences attention, your must always be consistent.
Because if you are not consistent in sharing content, you will lose the human touch with your audiences. In the end, your continued efforts in making Facebook Live videos one after another would only mean that your audiences are convinced that your message is supreme over your competitors.
This is key for your domination for Facebook Live.
Dominating #5: Your Facebook Live Videos Are Not A One Way Street – Get Your Audiences To Interact With You!
Rather than just continuously sharing a lot of content with your audiences, always take the time to say “Hi!” to your audiences when they tune in to your live videos.
Engage and interact with them by asking them to click “Like” if they want to hear more useful tips from you. You may even ask them directly during your Facebook Live Video if they have any issues they may want to share via the comment box.
This builds credibility and social proof in all of your Facebook Live marketing efforts.
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Once you make the decision to get involved in live video streaming, one of the first questions you’ll face is which platform you’re going to invest the most time in. Meerkat, Blab and Periscope are three of the biggest platforms of their type and in many ways they’re very similar. How do you know where to start?
In terms of size, Periscope has the lead and this is in no small part thanks to the fact that it’s owned by Twitter. Meerkat and Blab are slightly smaller, but Blab is still in beta at this point so likely has a lot more growing to do. All three of them are quite ‘empty’ right now, which is actually one of the big advantages.
Periscope has the best UI and interface and looks very modern, slick and well put together. It has an Android app and an iOS app and it provides lots of tools for finding specific content. Meerkat is considerably less well-thought out in its navigation though this is largely due to a dearth of content – there’s no real need for advanced filtering yet. Blab is more well designed and on-par at least with Periscope – but what really lets it down is a lack of Android app. On the other hand, you can use Blab through your PC browser which may be seen as an advantage.
While the three platforms are very similar, some exclusive features set each of them apart. For instance, Periscope will store your content for about 24 hours after you upload it which is very handy. Blab goes further and keeps your content indefinitely, whereas Meerkat simply deletes it.
Meerkat’s useful features though are an ability to show images during your feeds and to schedule your posts. Blab also lets you schedule posts.
Live video streaming is so new that there isn’t much precedent yet for the best type of content to create. This is good in that it allows you to really create any types of videos you like, but on the downside it also means that you won’t have much help or guidance when coming up with ideas. You’ll have to learn the ropes yourself then and what you’ll likely find is that certain types of content definitely work better on live video than others.
Read on then and we’ll see some of the best strategies for creating great content on this platform…
One of the challenges of live video streaming is making sure that you stay on topic without creating something too scripted. Creating a ‘top tips’ structure is a great idea because you can keep returning your tips and then talk loosely around them. This offers just enough structure without being restrictive and it offers great jumping on points for people joining the stream halfway through.
Reviewing a product likewise makes it easy for you to stay on topic but doesn’t restrict you. You’ll have a visual aid and you’ll be able to take cues and instructions from your audience regarding which aspects of the product to show off or discuss. Unboxings also lend themselves particularly well to the live format.
AMAs have been made popular by Reddit. This stands for ‘Ask Me Anything’ and it basically means you’re getting interviewed by your audience. You’ll need to position yourself as a person of interest or an authority for people to want to ask you questions though!
Interviews are also very good for live streaming. Find someone interesting and see if you can get them to answer some questions on Blab for people to watch.
Want to get people interested in your business? Why not give them a guided tour of the office? The ability to interact while filming at the same time lends itself perfectly to this kind of content.
Video streaming introduces a whole new idea in the form of ‘passive content’. This is content that you create without actively creating – in other words it might mean setting up a camera to record yourself talking in a meeting, or it might mean filming yourself working out. It could even mean setting it up to show off a nice view.
Managing all the tasks that come with using Blab can feel a bit overwhelming. Having a good checklist can make a world of difference. This checklist help ensure you don’t miss any vital steps.
Marketers are clamouring right now to get onto live streaming apps like Periscope and Meerkat and everyone is currently very excited for all the possibilities that it offers them.
The main advantage to something like Periscope as far as a marketer is concerned is that it will allow them to find a new audience in a space that currently isn’t over saturated. Create fitness content? Then you’re probably only competing with around 3 other vloggers on Meerkat and you can bet that every video you upload will result in large numbers of new followers. This is very exciting and something that you really shouldn’t underestimate the value of.
New Products and Services
If you’re looking for a new digital product or service you can offer, then imagine the potential for seminars and conferences through something like Blab. This way you can teach your audience in an almost one-to-one session once they’ve paid for entry and this can offer a lot more value than simply watching some pre-recorded videos. How much would you pay to get to ask questions directly to your favorite blogger?
You can also use live video to directly sell products and this is something you can do right now. Better yet, people can ask you questions about the product and ask to see different features live on air!
Of course this interaction also gives you a perfect way to survey your audience, to learn what they like and don’t like about your products and to generally provide better quality service.
If you join in with a ‘blab’ then you’ll instantly be seen by all the followers that follow that other user. If you make a good impression this is a fantastic form of influencer marketing that can gain you huge numbers of followers.
Live video apps have taken the world by storm.
What’s really made them so interesting though is not so much what they’re doing right now, as the incredible potential that they hold. People are really only just scratching the surface right now of what can be done with these apps and this means there’s a ton of potential out there for you to tap into.
Here are some of the top uses for live videos that could really change the world:
Security and Armed Forces
Live video apps could completely change the way that we handle security. Imagine if you have 5 guards on duty, each at a different point around the venue.
There’s no reason that you can get each of them to film what they’re seeing, thereby allowing their colleagues to provide automatic backup when it’s needed.
Imagine how television could be enhanced through live streaming. You could watch live TV while also having a secondary view of the same event through an app.
This is something that broadcasting companies could make great use of!
Meerkat describes its app as being the ‘closest thing to teleportation’. With that then, the mind begins to wonder regarding all the amazing things you could see through the platform.
Imagine being able to check out the pyramids in Giza, or being able to see the Grand Canyon. Better yet, imagine getting to see life through the eyes of someone who works in the Eiffel Tower – and imagine the promotional benefit this could have for tourism companies.
Of course tourism isn’t the same as just watching a video, but this is where apps like Periscope are truly able to come into their own. You can ask the person filming to direct the camera at points of interest and you can chat to strangers in bars – just as though you were there in person!
Live video streaming is such a new platform that right now, there’s not really any ‘right way’ to go about it. This is a platform that’s open to be explored and that we can start creating content for however we best see fit.
But that said, there are still some pointers that you can learn from that can help you to start creating the best content possible and there are certainly some mistakes to avoid as well. Quality content is quality content, no matter what form it takes.
Read on then and we’ll look at some of the top tips for creating better video content for your live streams…
One way in which live video is very different from regular video marketing, is that you are likely to have a lot of people coming into your videos halfway through. That means they won’t get your normal ‘pitch’ at the start and they won’t necessarily even know what it is that you’re talking to.
This is someth8ing to bear in mind – your objective is to hold the attention of everyone who has been their from the start but at the same time you need to be welcoming to new visitors. One way to get around this challenge is to include a good description of what your video is about.
Stay on Subject
Some vlogs are built around the personality of the vlogger who will then just talk on whatever subjects come to mind as a way to provide some interesting background chat for people who want to half-watch. This is difficult to succeed with though and a generally smarter strategy is just to stick to one main topic that people will know whether they find interesting or not.
Likewise, try to stay on topic with each of the videos you post. This way people will know that they can start following you if they want more of a certain type of content.
Live Streaming is incredibly young and this is partly what makes it such an exciting platform. Despite only being around for a few months so far, it has already garnered a huge following and a ton of buzz across the media.
So the question is: where is it likely to go from here? How can we expect to see it grow over the next few years?
An influx of users is going to require some changes in design. Specifically, this will create the need for better filtering for content and users so that people can more easily find the videos they’re looking for. What’s more, we can expect to start to see more fierce competition between the platforms which will be good news for the users and marketers using them. Expect to see features currently only on one platform to come to all of them.
Likewise, we’ll also see more new features come to the platforms. How about the ability to ‘phone in’? Or the option to download the stream as it plays or rewind it if you missed something? These are all possibilities we’ll likely see realized.
Of course technology will also improve, thereby driving forward the power of these platforms. As internet connections get faster for instance, we might start to see live previews of the footage right in the thumbnails. Likewise, an improvement in video fidelity on phones will mean better quality footage for everyone to enjoy.
What would have been very interesting would be to see how Google Glass was incorporated into streaming. This would have been the perfect hardware for a platform built around the idea of seeing the world through ‘other people’s eyes’. Virtual reality might even play a role at some point – allowing us to be truly transported to concerts and events around the world!
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