Interested in seeing how some of the biggest companies in the world are using software like Periscope to promote and pull themselves forward? Then you should take a look into the actions of Turkish Airlines.
Live images of the actual broadcast were shown thanks to on-board Wi-Fi systems ensuring that everyone was able to see the flight take place.
You were able to see live images of the crew whilst they took the flight from Turkey over the North Atlantic, broadcast live as they were able to show us a sneak peak of the Crew Rest Departments.
Even if you’ve been on an aircraft many times before you will not have seen this room – it’s usually out of bounds or access for the typical people who would be using an aircraft, so this video acted as a nice little eye-opener for everyone.
The video ends with the viewers being able to rise to the very height of the flight, giving them live footage from Turkish and US airspace right up to the actual landing in New York City.
Turkish Airlines first prompted a marketing campaign for the service by introducing days before the flight on their official Twitter page about the upcoming service. A range of tweets explained the ideas and gave a huge amount of marketing strength to the company. The first tweet itself got more than 450 Favorites, with following tweets all receiving high interaction.
The Flight Itself
The video, when broadcast, was an immediate hit with those who were watching. 834 people watched it live with 7,264 likes across the board. However, replays witnessed 908 viewers and 7,647 likes! And this was just for the crew sitting around, waiting to get started.
By the time the crew were on-board and carrying out checks, the numbers exploded. 3,969 viewers tuned in live versus 4,499 tuning in on the replay and with 70,731 and 52,385 likes provided across the board.
The numbers, though, did not stop growing or improving there!
The flight began and the aircraft witnessed 11,919 likes and 9,050 likes across live and replays. Additionally, 920 viewers and 826 viewers looked in on the aircraft flying over the North Atlantic Airspace section. Although down on the second section, it was an increase over the beginning sector.
The flight was sold excellently with each member of the team all acting just as they should; nothing felt too professionally driven or robotic, with the personalities of each member of the flight group all coming across excellently.
By the time they hit US airspace, though, the video was beginning to explode. A massive 2,045 and 4,848 views were caught live and replayed, along with 30,061 and 33,432 likes. These massive numbers would be well noted and respected if they were solely on Twitter, so it’s a massive statement and shows just how powerful this kind of feature can be.
The point whereby we got to see ‘behind the scenes’ within the crew rest area, something most of us never seen, got a great reception. 810 and 836 views with 16,016 and 18,191 likes added in respectively. This makes sure that these little intricate features added in really do shine and bring the whole image and style of the video together.
Upon arrival in Times Square, numbers were still very impressive. 871 and 485 views VS 8,181 and 5,148 likes. This brings the whole package together and ensures everyone can have a comfortable and truly enjoyable experience when they get to look back on this video. Again, the friendly and open personalities of the staff does a wonderful job of selling the video.
So, what did this bring Turkish Airlines? What did they get out of carrying out of this interesting and forward thinking approach to showing people how their flights typically handle?
As you can see, the power and the strength of this campaign was very much worth the minimal output of time and commitment from the staff.
By simple adding on a small bit of lifelike discussion and experimentation with the flight, Turkish Airlines were able to add on more people to their followers count than even the most stunning praise in a newspaper, website, blog or podcast ever could.
By simple showing people the reality of the flight, they gained a huge amount of new followers.
This is something that every business can learn from and use to improve their own standings – there is nothing more powerful and effective than authenticity. When users feel as if you are letting them in rather than just giving viewers brief access or a minimal look at what you offer, they are far more likely to invest their time, commitment and energy into you.
It soon becomes much easier to control and manage thanks to the incredible depth and precision that the entire program created – it was, we would say, completely worth Turkish Airline’s efforts!
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