If you find no negative feedback, then good for you. If you find some dissatisfied comments, then this article may help you as well.
1. Create your own website and use your brand name as your domain name
It’s important to use your brand name as your domain name, so that when people search for you on Google or type your brand name directly on their web browser, it will be easy for them to find you.
Having your own website allows you to control the information you put on the Internet. Put a face on your website. Publish content that makes you appear as an authority.
2. Engage and build a relationship with your customers
Don’t be a snob. If you’ve made it your business goal to help people, then it would be in your best interests to interact and engage with them.
Whether it be on your own website, via emails, or on your social networking accounts, don’t be afraid to reach out to them. They’ll appreciate the gesture.
And they’ll be more likely to recommend you to their friends. Remember, word of mouth marketing works better than any other advertising channel you pay for!
3. Show the real you and be authentic
People can spot a fake profile from a mile away, especially if they’ve been scammed before.
While some people can successfully hide behind a fake persona, often, they don’t achieve long-term success.
That’s because eventually someone is going to spot something’s off about you and tell everyone who will listen, or you get tired of the pretense and not getting the recognition you deserve.
Of course, this will vary from niche to niche but if your type of business allows it, be extra nice to your customers. They’ll remember you for a very long time.
When it comes to selling things to your visitors, a good way to think about your objective is in terms of ‘barriers to sale’.
Of course you need to make sure that your visitors are interested in what you’re selling, that they know what it is and that they think it’s worth the money. But even at this stage, you might find they still don’t buy from you.
The first barrier to sale is trust.
That means that you need to make sure your buyer trusts you enough to buy from you and trusts your website as well so that they know their details aren’t going to get lost in the clouds.
Buying from brands online can be nerve wracking because we have no way of guaranteeing they’re really going to send us the products.
So how do you overcome this? One option is to show social proof with customer reviews.
Also important is to make sure your site looks as professional as possible so that there’s no question as to whether you’re a professional outfit.
The solution is to make sure you’re making it as easy as possible for them.
One of the best ways to do that is to use a well-known payment gateway – like PayPal!
Buyers’ remorse is the guilt that someone often feels upon buying – and the guilt they anticipate to feel prior to making that purchase.
You need to mitigate this and one way to do that is to demonstrate that your product is an investment in some way, or that it will make life genuinely better.
There is still always risk with a product.
For example, it might just not be as good as it looks on your website! To overcome this, one thing you can do is to offer a full money back guarantee.
In reality, few people are likely to use it. Simply having it there though will usually be enough to make them much more likely to buy from you!
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Since you’re going to be investing so much time and money into growing your business, you may as well take the time to make sure you’re building your business on a solid foundation.
Step 1: Have A Solid Goal
Money is important for any business, but you shouldn’t make it your main reason for existing.
Being in business means your product or service is helping people solve a specific problem. So, to make sure your business succeeds in the long run, you need to make it a point to make as many people as possible.
If, for example, you need to make 100 sales to break even for the month, then think of it as helping 100 people.
The more people you help, the more money you make. If you make helping people your top priority, money will follow you wherever you go.
Step 2: Have A Solid Business Plan
To help as many people as possible, you need to have a solid business plan.
You need to map out how exactly you’re going to get your awesome product to as many people as possible.
What are your limitations? Do you have a lot of competition?
If your business plan tells you that you’ve got too much competition and you can’t help the most number of people you’d like to help, then it may be best to move on to your next idea.
Creating a business plan before you start working on your business helps you see if your idea is even feasible in the first place.
Once you find the best system, document it right away. You may be needing to train new staff sooner than you anticipate.
It’s better to have your systems in place when you welcome your new team members!
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