You finally realize that you need a good opt-in list. After reading countless articles and sought expert advices and have read many success stories of people creating a small fortune with opt-in lists you finally decide to have one of your own. Then it happens, you think you have known everything there is to know about opt-in lists and have followed their advices to the T and you still weren’t able to make a profit.
In fact, you may be losing money. You maybe hiring writers to help you out, or there are some expenses incurred, even if you have a big list, but only a very small percentage actually buys from you, your still losing profit. You’ll realize that after a few months when you see your statistics and sales figures.
1) Get your customers to trust you and your products first.
Just launching your opt-in list would not make you an expert and a believable seller. Put many articles first before you start an opt-in list. Write about the topic you know and have started and used for your site. Try to put forums first to gain knowledge about your customers about their wants and needs and target those wants and needs.
Join forums from other sites as well. Provide expert advices and recommendations. When you feel that people trust you already, you will be able to start your own opt-in list. You can build a base as well with other forum users. You can ask them to join your list. Friends are always good customers. Put up a link to your site so that they may be able to see what you're business is all about.
The certain truth is, the money will only come in when the consumers and subscribers believe and trust in you. They want a product or service that could be a good exchange for their money. People are not going to buy something out of your recommendation if they don’t know you.
2) Find a product or service that people want and need.
Although it may not be your forte, if you provide a service and product that you have researched and learned about well, you can carry it on forward. Invest your time, effort and money that you could sell as well as the buyers or subscribers of your opt-in list can use.
While it is true that it is best to sell something that you have interest in, there are not many people who have the same interest as you if you decide to sell something that is not entirely popular or profitable. Do your research well and you would see the profits come in. Also provide your subscribers with promotional material that they could actually use and spread around.
3) Make friends with other opt-in list users.
This is basically beneficial especially if it is someone who has already launched a successful opt-in list. These are people that have the experience in this venture and experience is still the best teacher. While there are many articles available for you in the internet to use, there is nothing like getting a first hand account from someone you trust.
Experienced opt-in list users will be able to tell you what to do and what not to do because they have gone through it. While different situations occur for different people, the general concept can still be very helpful. There are many things to avoid and these people will be able to tell you which ones.
Building a profitable opt-in list don’t just happen overnight. There are many preparations and effort to do. Opt-in lists are built from scratch, as your list grows, you should also maintain the quality of your list. Keep it organized and manageable. Get or hire help if need be, just make sure that your subscribers are happy and satisfied and they will be willing to buy from you.
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Providing a newsletter for your opt-in list subscribers provides many benefits in terms of driving traffic into your site as well as boosting the sales and profits of your site and company.
This is a marketing ploy that will not hugely dent your marketing budget and will not also require many man-hours in developing this project.
Newsletters also allow you to impress your subscribers. It can show your expertise and knowledge about the topic at hand and the many benefits you can offer them. When you impress people, they will become potential customers and another great thing is that they can recommend you to their friends, colleagues and family. All of them could very well be customers in the future.
If you do not have a newsletter or publishing one for your site, then you may have to consider about researching and be well informed on how to publish one. It is not as easy as it seems but if and when you get the right idea and process, it will be smooth sailing from there on. Try to take the time to learn what you need to learn and get that newsletter ready and good to attract subscribers to your newsletter as well as traffic to your site.
In the next few paragraphs, I will provide you with some things to reflect on when you decide to start your own newsletter for your site. Here are five things to consider when publishing a newsletter.
1. Make sure that the content of your newsletter pertains to and closely associated with your business or the theme of your site. Do not dwell too far on what could be regarded as your field of expertise. You have started a site and your theme for your site will always be something you are knowledgeable about. For example; if you have a site that sells auto car parts, your newsletter must contain articles or content like photos that pertain to cars, auto parts and such. You may also include content about your company and your staff. Remember that visitors of a certain site are there because they are interested in what the site has to offer. If they sign up for an opt-in list or for a newsletter this means that they want to be updated for that certain theme or subject. Be sure that when you publish your newsletter you are providing for the need of the subscriber as well as their interests.
2 Ensure that you have well written, information riddled and content rich articles. You articles will be the body of your newsletter and that they should be able to excite your readers as well as provide information. Articles should be well written and checked for errors such as spelling and grammatical errors for it to look professional and believable. The trust of your client to you and newsletter is at stake here.
3. Fact-check your articles. Make sure that you provide true facts and figures so that your reputation as an expert and knowledgeable in that field is not questioned. If you lose the trust of your subscribers these may persuade them to unsubscribe to your newsletter. You will lose many potential sales this way.
4. Provide fresh and new articles that can provide new information to your subscribers. If you publish stale and old news in your newsletter, there is a tendency that people or your subscribers already have read and known about them. This will lose their interest in your newsletter and they wont get to read what is most important, your ads. They may not open or read any of your succeeding newsletters losing your intention in writing and publishing newsletters, to get them to visit your site and make a purchase.
5. Never use copyrighted materials such as photos and articles. This is outright plagiarism, you may get into a lot of trouble for this. You can lose your business and get sued over copyright infringement. If you do not have the time to write your own articles, there are many willing and able professional article writers that can do it for you for a reasonable fee. All your investment in writing and publishing articles will be well worth it when you see your list build up and your traffic increasing.
Periscope can be an amazing tool for growing your business, but only if you use it correctly. Here are some simple tips to make sure give a great broadcast on Periscope and make the biggest impact possible on your business.
Keep it short and sweet
People on the internet have incredibly short attention spans, so keep your first few broadcasts fairly short, around five minutes or less. This is not a hard and fast rule, because some subjects are fascinating enough to talk about for longer. Just use your best judgment and try not to bore your viewers.
You don’t have to show your face
If you are camera-shy, try doing a scope (that’s slang for Periscope broadcast) that showcases your favorite places to work or play. Talk about what you’re showing your audience and why it’s important to you. Or, show them the process you go through to do your job, whether it’s writing a book or building a physical object. Speak clearly and make sure you vary your vocal tone so you don’t bore your viewers.
If you do show your face, try to relax
Just as with any other video format, you’ll need to try and look like you’re enjoying the experience. If you look happy and relaxed, your audience will feel relaxed, too. If you look nervous and anxious, your followers will feel this, and may be put off by it.
Learn to multi-task
If you plan on answering questions from your comments, you need to be able to read the questions, answer them succinctly, and not lose your train of thought. This might be tricky at first, and if you start talking and then stop mid-sentence to answer a question, you could look unprofessional. Instead, let viewers know you’ll answer questions at the end, or simply set aside time for just a question and answer session.
Let your personality shine through
Take your viewers to your favorite places, show them your non-business hobbies and lifestyle, and share events like trips and concerts with them. This will help build a personal relationship and have your viewers coming back for more.
Encourage your followers to comment and visit your blog, but return the favor. In fact, the more people you follow and interact with, the more likely it will be that your own audience will grow. Give hearts when you like the scopes you watch, and your followers will do the same.
Share the recordings in other places
Videos are kept on the Periscope platform for 24 hours, so be sure to save them to your phone and share them across other social media platforms and your blog. Then, you can refer back to them in future scopes so new followers can check them out and stay up to speed.
The number of Facebook users are growing exponentially. This means the amount of people you can reach through Facebook becomes almost limitless. Here are some of the reasons why Facebook Marketing is the best way to improve your digital marketing:
1. It is cost-effective and boasts faster return on investment. Facebook marketing is a very accessible entry point for start-ups. Just by creating a public page for your brand, you can jumpstart your promotions and publicity schemes for free. The fees only occur when you start signing up for sponsored ads, which depend on the length of the exposure and type of ad you want to acquire.
2. The good thing about paid ads is that the results can be observed right away through specific metrics like reach, number of people who viewed and more importantly, the increase in your site traffic. You can filter the people according to demographics, to aim at your specific target market. The good thing about social media is that you have the information about the users, ready at hand. This is ideal for local marketing, especially when you need to target a specific age range and geographical location. For sponsored ads, the link is designed to appear to people who liked similar or related pages.
3. You can easily see how people respond to your posts. With every post you create, viewers can send their insights and suggestions through the comment section. Whether it's a constructive criticism, a positive review or even a rant, Facebook allows you to hear out your customer's demands and needs, so you can have more room for improvement. It can be a good threshold to getting "viral". If there's something very special about social media, it's the fast paced cycle of fads and trends.
4. Any video or photo posted online can have a good chance to circulate around the net. Facebook is very flexible when it comes to reaching out your audience. It can offer sponsored ads, or ads through recommendation. It can promote any form including events, offers, pages or external links. It can also be designed to fit mobile browsers, especially if you're promoting a mobile app.
5. If you want a platform where you can freely check your immediate competitors, Facebook is the best way to do it. Through the ‘Pages to Watch’ feature, the site allows you to see the trend behind a certain page’s growth and posts. This might not be fully valuable, but it can help you set a benchmark on how to assess your brand’s success in marketing.
6. It will improve your SEO ranking. When your page is a popular link on social media and your posts are frequently being shared by your followers, search engine recognize your site better. This is why client engagement and link sharing in social media is very powerful.
Relatedly, check out Amy Schimttauer's "Top 5 Advantages to Facebook Marketing" on Youtube!
Periscope is a great platform for doing product reviews because it makes doing a video product review very easy. Your video product review can be broadcast live and then saved to your phone to upload later to your own website, giving you much more mileage out of each video. Here are some tips to make your product reviews on Periscope really stand out.
Reviewing information products
Physical products aren’t the only ones you can successfully review on Periscope. If you plan ahead, you can do great reviews of infoproducts as well. Try to take screenshots of any relevant information you want to share with your audience and refer to these, since you won’t have an actual product to showcase.
If you can, interview the creator of the product, or someone who has used the product if you haven’t used it yourself. Be careful not to push too many products you haven’t used personally because you may not be able to answer your viewers’ questions. If you haven’t actually used the product, be clear about that in your review, but do allude to what others have said and whether or not you’ve used products by the person who created the product in the past.
This is a great way to promote your own books or books as an affiliate. If possible, have a copy of the book in hand to show your viewers. If you can, try to find an interesting location to do the review. The last thing you want is a dry, boring book review, so try to make it interesting. Be sure to ask your viewers to share their opinions of the book and reply to their comments as appropriate.
Remember to reference your website or blog at the end of every video. This way your viewers can simply click on the link in your profile and visit your site to get more information about the products you have reviewed. You can also save your broadcast and add it to your site later on to give future visitors a great review to help them decide whether or not to buy the product.
Try to inject personality and fun into every review. People will just tune out if they’re not being entertained and informed, so don’t be afraid to get creative with your video reviews on Periscope.
Getting customers in your site should always be ranked as high as the importance of the quality and the excellence of the product and the services you provide. They should go hand in hand in providing your customers the satisfaction they get in exchange for the money they have paid for them. Customer service should as well be as fantastic so that the customers are provided with the same satisfaction.
One of the ways you can combine marketing and customer service is through opt-in marketing. With an opt-in list you get the opportunity to introduce your site and products on a good time basis. Opt-in marketing strategy is a marketing strategy that is virtually low cost and not time consuming. Here, you get the consent of your website visitors to subscribe to your newsletters and other promotional materials such as catalogs and free promotions.
Opt-in marketing uses your list of subscribers to send e-mail to. These e-mails will contain the materials you will send to your subscribers. It is essential that you present your promotional items in a manner that will catch the interest and the eye of your subscribers to keep them wanting for more. The best way to do this is to provide fun, entertaining and informational articles.
Well written articles full of content and useful information will help in building your list as more subscribers will be enticed your list. When they have read the samples of your contents in your sites, they will be intrigued as to what will come next. Subscribing to your newsletter will offer them a glimpse of what you have to offer next.
Many sites and companies have captured the importance of articles and this also aids in search engine optimization. As more people are heading towards the internet for their information needs, serving the right information to them via articles in your site will increase the flow of your website traffic. With more traffic, the percentage of your sales will grow. More sales turn into more profit.
There have been the rise for the importance of well written, information enriched and keyword packed articles for the content of their site as well as for newsletters. These articles provide the information many are seeking in the internet. If your site has them, more people will be going to your site for information and research.
Well written articles would also boost your sites reputation. If they are filled with many information you will be regarded as well informed and an expert on the subjects that you tackle. Your articles must be well researched so that the people will trust you. When you have gained their trust, they will always come for you for their needs on that subject.
In connection, you must write articles or commission them to tackle subjects that are closely connected with your type of business. If you have a site for a medicine tackling a certain disease, your articles must be about the diseases. Or if you sell materials for home improvements provide articles with those themes. Most articles searched for are tips, guidelines, methods, manuals and such. If you provide these articles to your customers and you have their trust, they will always go to your site for help and advice as well as for your products.
With the loyalty of these customers, they may subscribe to your opt-in list to receive all the information you have. If you provide them with the answers for that need, they will be happy to be receiving your newsletters as well as other promotional materials to keep them well informed. Others may even forward your newsletters to other people when they find a certain article interesting.
You should provide links in your newsletter so that when other people are reading it and wants to read more, they may click on the link and go to your site. With the articles you have in your site that are good, they may decide to sign up as well for your opt-in list. This will build your list and make it bigger.
Make sure to keep your subscribers happy and interested in your newsletters and promotional materials. Keep on posting and writing good articles for your site and newsletter. If you are not interested in writing them or if you just don’t have the time, there are many available well experienced and knowledgeable writers available to help you out. This is an investment that will pay for itself in time.
You really need to understand the workings of affiliate marketing in order to successfully manage such a system. If you don't get it, you'll hardly realize meaningful results. Managing an affiliate program properly is the key to realizing its full potential. This marketing segment constantly evolves and you'll regularly need to make adjustments but here are some best practices that can help you run a successful campaign.
1. Ensure that you update affiliates on a regular basis.
This can be done through the timely sending of newsletter with relevant information that will help them in the course of their marketing efforts. Providing tips on how to sell products through different communication channels like emails is also another way of having a successful program.
2. The best affiliate program managers find a way to create a balance between the needs of the merchant and the affiliate needs.
This balance ensures that both ends of the program are working efficiently to push for sales and generate more revenue. 3. Always track results. This is very important because sometimes strategies don't work and the best way to find a working formula is by going back to the drawing board. Good managers analyze performances and find corrective measures in order to realize better results. Do not be afraid to change course if you are headed in the wrong direction.
4. Encourage honesty.
Affiliate marketing really does thrive on honesty. Consumers need to trust you and they can only do that when you are being truthful. The affiliate programs that you are managing should only sell genuine products that customers will find useful. Building relationships is everything in this type of marketing.
5. Managing affiliates requires quick solving of problems.
An affiliate program manager should be willing to tackle problems with honesty and desire to find solutions. Without the affiliates, the program cannot really work and you therefore need to make them feel wanted and respected so that they can deliver.
6. Be accessible.
Affiliates should be able to communicate with you when they have issues. Do not be a manager who cannot be accessed. That is one of the reasons why most affiliates opt out of programs.
7. Initial agreements must be upheld.
The merchant should pay commissions to affiliates on timely manner as agreed. As an affiliate program manager, you kind of act as the enforcer of the law. You paly a neutral role and therefore should not feel obliged to side with either party. Everyone should get a fair treatment. 8. Update text links, datafeeds, coupons, banners and promotions on a regular basis. Keep them fresh and relevant to the concerned parties.
9. You should push for growth accordingly.
The affiliate has the responsibility of generating many clicks while the merchant should play a role of creating more conversions. If one party does not perform the whole system slacks.
10. Push for the rewarding of affiliates who perform exceptionally.
Your success as an affiliate program manager depends on the number of conversions made and that starts with the affiliates. Rewarding those who exceed expectations ultimately translates to better results because they'll motivated to do even better.
The Periscope live streaming app is more than just a great video streaming app; it’s also a powerful tool to help you grow your list. Here’s how to leverage Periscope to grow your list.
Put a link to your signup form in your profile
Many people ignore their Periscope profile, but that’s a big mistake. While the app does pull information from your Twitter account to create your initial profile, you don’t want to leave it that way. Make sure your Periscope profile offers a good glimpse at what your followers can expect from your videos, and be sure to link back to your website or signup form so they can sign up for email updates from you.
By cross promoting your website on your Periscope profile, you can get free organic traffic and grow your list at the same time.
Be sure to avoid the hard sell
Don’t spend every minute of your broadcast selling yourself or your products, but do tell people to check out the link in your profile to sign up to your mailing list. Make this a habit for every broadcast, and people will eventually do just what you’re asking them to. Just make sure your videos are useful and engaging, so they’ll have a reason to sign up and get more information from you.
Just as an experiment, a friend of mine subscribe to ten different opt-in e-mail marketing lists to see which ones are effective. Many websites and online businesses have resorted to sending promotional materials to people who have subscribed to them in an effort to boost their sales or traffic. Opt-in email marketing sends newsletters, catalogs updates and many more promotional materials to website visitors who have agreed to be updated whether monthly, weekly or semiannually.
Back to my experimenting friend, he tried to find out which opt-in marketing strategies grabbed a person into begging for more. Some would send in very simple fashion, some would very outlandish while there are some that would just lie in between. The differences could easily be noticed and some have gotten the idea of an effective opt-in marketing strategy. He dubbed them effective because he felt like he just couldn’t wait to go their site and learn more, the more persuasive ones even got him halfway to reaching for his wallet and to his credit card before he realized this was only for an experiment.
Many companies and site present their promotional materials in a wide variety of concepts. Each has their own distinctive style and designs, but more than the outline and the presentation, the content and the articles are what keeps the attention of your potential customer locked on to your opt-in marketing medium. Creativity is the key here.
From talking to many satisfied opt-in list subscribers and forums, I have learned of what is essential in opt-in marketing and what makes the subscribers begging for more instead of lining up to unsubscribe.
Keep your promotional materials light, creative and original. Many people are stressed out as it is. Getting a stuffy business proposal rather than a light hearted e-mail may just agitate them more. A warm friendly smile or banter is always more welcome than a serious business meeting or proposal. While you do want your customers to take you and your products and services seriously, you also want to show them that you know how to have fun.
Splash some color in your emails as well as provide some photos and articles that can be related to you but show good news or good light hearted images as well. Provide a newsletter or promotional materials that will keep them in a light mood. Make your materials eye catching and grabbing that they wont be able to take their eyes of them. Pique their interests.
Have good content and article, even if it means investing in an experienced and professional copy writer to write them for you. An effective copy writer should be able to build trust between you and your customers. They should be able to establish your credibility in what they write. It must be informative but not too stuffy. Let go of the professional jargons and “talk“to your recipients.
A good article and content should be able to outline the benefits of your product and services and why they need what you are offering. But do not look to be overeager and too persuasive. It should be able to entertain as well as lead them to buying from you.
Your promotional materials should be clear. Don’t leave people guessing. You should lead them to you and not vice versa. Explain to them what they need to do in a manner that won’t be confusing. Try to anticipate also what your target client needs. Do your research and information gathering, many sites will be able to help you with that.
Provide clear and crisp images of what you are offering. If the people know what you have for them, they are more likely to beg for more. For example, if you are selling a car, provide them photos but only enough to encourage them to go to your site for more.
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