In all businesses, the game plan is always the key to success. To come up with a solid game plan and strategy in Facebook marketing, do not forget this 5 easy steps:
1.) When putting up a business, it is important to have a clear mission and vision. A lot of brands’ success stories came from these two objectives. These two points must explain the purpose of the company and why it exists.
In starting his Apple Company, Steve Jobs was motivated by supporting people’s creativity, not by selling computers. Before becoming the largest florist shop, Jim McCann’s 1-800-Flowers.com was motivated to help people express their feelings to others.
Therefore, before planning to do some social media marketing strategies, a person should:
3.) Post shareable contents. Consider these basic rules on creating shareable contents:
4.) Consider experimenting and testing then, track the results. It is important to learn what Facebook marketing strategy is working and what’s not. Try variating the post frequency, contents and time zones.
5.) Learn from the success of other Facebook fan pages. Oreo, Disney, Coca-Cola, Starbucks and Skittles are some of the popular consumer brands that are doing well in this social media platform. Monitor their Facebook pages and view other fan pages in order to see what particular types of content could gain significant amount of shares. Examine everything on their fan page starting from updates up to the promotional campaigns used.
To become good at Facebook marketing, it takes time and patience. By following the above-mentioned steps and seeking the help of people who are knowledgeable in this field, success will be on its way!
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