With over 230 million active users across the globe , then it is no longer a secret that Twitter is a potentially powerful online marketing tool that can help you achieve virtually all your business goals if you only know how to use it properly.
However, lots of business owners out there hardly know how to leverage this social media platform to achieve their business goals. If you don’t know how to use Twitter for purposes of marketing your services, products and brand, here are some actionable tips on how to benefit your business with Twitter marketing that will help you get the most of this incredibly powerful online marketing platform.
1. Engage your followers
One benefit of using Twitter for marketing your business is that it gives you the ability to engage your followers real time. Remember your followers are like potential clients and hence you need to engage them especially if you have lots of followers. The more you engage them, the more they will be interested in you and your business as a whole. As such, send tweets to them about your business and respond to their tweets as well. Moreover, inform them of important events and special offers. If you are always busy, it is prudent to hire a social media expert o manage your Twitter account on your behalf
2. Get to know the experts and influencers in your industry
Use Twitter search to find customers, like-minded prospects and influencers that relate to your specific industry. Follow them and once you get them, start engaging them more regularly. This is important because it doesn’t only help you develop a long-term relationship with them, but it also opens the door for numerous business opportunities as well.
3. Follow your competitors on Twitter
If you want to get an edge over your competitors and also stay ahead of them, then it is always good to keep abreast with what they are doing and what they are up so that you can do it better than them. For you to do that, you need to follow them on Twitter. You also need to follow their target market for you to know what they want and figure out what you can give them that your competitors aren’t currently giving them.
4. Use videos and images
Videos and images have been proven to get more views , shares an clicks than plain text tweets. Research has show that images and videos receive lots of feedback than plain text tweets , and hence you need to use them for purposes of engaging your followers.
5. Integrate Twitter with other marketing efforts
Like any other social media marketing platform, Twitter is much more effective once integrated with other marketing activities. If you are looking forward to running a promotion on Twitter, ensure your email subscribers are aware about it, thanks to the fact that these subscribers are another client base that have already expressed their interest in receiving messages from you.
The list of things you can do to benefit your business with Twitter marketing is arguably endless. But with these 5 tips on how to leverage this powerful social media platform for purposes of marketing your business , you are now a step closer to changing your fortunes for the better.
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