In this article, you’re going to learn four of the best content types that will bring you the most bang for your buck.
1. Blog Posts
Blog posts don’t have to be thousands of words every time.
In fact, you can publish posts with just a few hundred words on it, but if you want to be recognized as a thought leader in your industry, then you might want to think in terms of value and not word count.
People don’t really want to read extremely long pieces, but if it’s valuable, they’ll read every word of it. Posts with original content will also be more likely to be shared than posts with rehashed content so take this into consideration when you schedule your posts in your content calendar.
If you produce high-quality infographics, not only will it help with your site’s SEO but people will also be more willing to share it with their friends.
3. How-To Tutorials
Creating tutorials can be done in writing, in video format, or even infographics.
Teaching people to learn something new is always valuable, and there will always be people wanting to know what you’re teaching.
To make sure however that there is a demand for your how-to topic, do a bit of research first and see if you’re going to be helping a lot of people with your solution.
Videos are not going away anytime soon.
In fact, with modern smartphones having advanced camera features, people are no longer buying standalone cameras but are instead filming using their phone’s built-in cameras. And it’s so easy to share on social media too.
So if you want to get plenty of engagement, consider using videos to capture your audience’s attention!
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